BUSINESS INTELLIGENCE

Some examples of Information that might be useful to senior managers of residential construction firms in Texas are:

• starts by company in a metropolitan area
• performance by operating units.
• demographic information.

Here are examples of maps that might help communicate that information. Sometimes a map can communicate information that you just don't pick up from looking at a spreadsheet.

Example 1: Market Share in a particular market.

Example 2: Performance by various stores over time.

Example 3: Mapping points for detailed comparison.

Example 4: Mapping growth in Texas for the past 5 years by zip code.

Example 5: Mapping growth for the past 5 years by Zip Code for areas north of Harris County.

Example 6: A demonstration of the idea that mapping GPS data will allow reporting of housing starts by builder in locations where the streets aren't on the map (as is the case with almost all new residential construction).